Autopilot

Your marketing, written by Friday.

Turn it on once. Every Friday morning Townlight plans next week, writes the posts from your own records and emails you. Look it over, approve it in one tap, and get back to your customers.

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Plan my week · Autopilot
A week Autopilot wrote: four posts waiting for approval and one question for the owner, with an Approve 4 ready posts button.
Screenshot: a week Autopilot wrote for a made-up bakery

A week, start to finish

Five minutes of yours. The rest is done.

  1. (01)

    Friday morning

    It plans next week

    A product, a person, the event or holiday coming up, the weekend, and a look behind the scenes. Picked from what's actually in your records.

  2. (02)

    A minute later

    It writes every post

    From your prices, people, events and hours, in your voice, with the brand check already run on each one.

  3. (03)

    In your inbox

    You get one email

    “Next week is written”, with every post listed. Anything it needs from you is a one-line question.

  4. (04)

    Whenever suits you

    You approve in one tap

    “Approve the ready posts” puts the whole week on the calendar. Answer a question and that post is written too.

  5. (05)

    All next week

    You post on time

    At 9 am on their day, in your time zone, Townlight emails you with the post ready: download the picture, copy the caption, post it.

Never made up

It writes what it knows. It asks about the rest.

Planner ideas are only suggestions, so Autopilot never treats them as facts. Every sentence comes from your records, and anything only you can say comes back to you as a question.

Written from your records

Something on the menu or shelf
From the product's own record: name, price, what makes it good, and its photo.
A person
From their team profile: role, specialty, a fun fact and their headshot.
The event, promotion or launch
From its record, at the right moment: save the date, reminder, day of, thank you.
A holiday
From its name and date, worded for the day the post goes out.
The weekend
From your opening hours.

Asked of you, in a sentence

  • A customer's kind words“Paste a recent review word for word, with the customer's first name and where they left it.”
  • A tip“What's one tip you'd give a customer? A sentence is enough.”
  • Behind the scenes“What's happening behind the scenes this week? A sentence is enough, and a photo if you have one.”

On autopilot, not out of control

You stay the one who says yes.

Autopilot does the writing. The decisions stay with you, the same as a post you wrote yourself.

  • Won't: Approve or publish anything on its own
  • Won't: Write the same week twice
  • Won't: Announce a holiday that has already passed
  • Won't: Treat a planner suggestion as a fact
  • Won't: Go past your plan's posts for the month
  • Won't: Approve a post with a brand-check problem

Questions

About Autopilot

Want to see the rest? Every feature

When does it write?
Friday morning in your own time zone. If Friday morning was missed for any reason, it catches up over the weekend. A week that's already written is never written again.
What if I don't approve?
Nothing happens. The posts wait as drafts until you approve them, change them or delete them. Autopilot never approves or publishes anything on its own.
Will it make things up to fill a slot?
No. Each post is written from a real record: a product, a team member, an event, your hours or a holiday's date. When a post needs something only you know, it asks instead.
Does it cost extra?
It's on every plan. The posts it writes count toward your plan's posts for the month, like any other writing, and it stops when you reach your limit.
Can I pick the day or the number of posts?
Not yet: it writes five posts on Friday mornings, scheduled for 9 am. You can always write more yourself, or turn Autopilot off for a week.
Who gets the email?
The people on your team who can approve posts. Team members who only send in ideas don't.

Let next week write itself.

Start the free trial, add your products, your team and your hours, and turn on Autopilot. Your first week is waiting for your OK by Friday.

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Autopilot · Townlight