For gyms and fitness studios

Keep the 6 am class full in February.

Class schedules, challenges and member wins (with their OK), in an encouraging voice that never shames.

Start free trial See a week of posts

A week of posts

Written for gyms and fitness studios, in your voice.

Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.

  1. Your gym & fitness studioExample postInstagram
    This week: strength Monday and Thursday, mobility Wednesday, open gym Saturday. All levels, coaches on the floor.
    ApprovedSun · 9:00 am
  2. Your gym & fitness studioExample postFacebook
    Tip from Coach Dee: pick a weight you could lift two more times. Good form beats a heavier dumbbell every time.
    ApprovedWed · 9:00 am
  3. Your gym & fitness studioExample postGoogle
    Bring a friend on Saturday and their first class is on us. 9 am, no experience needed.
    ApprovedFri · 9:00 am

What matters most

Made for what gyms and fitness studios deal with.

  1. 01

    January, and February

    Plan the new-year push and the follow-through as one campaign: dated posts from the open house to the first challenge.

    Campaigns
  2. 02

    This week's classes

    Every Friday, Autopilot writes the week ahead from your class schedule, so the timetable is always posted.

    Autopilot
  3. 03

    Encouraging, never shaming

    No before-and-afters without consent, no miracle claims and no shaming. The brand check flags anything that slips.

    How it writes

The voice you start with

“Encouraging, energetic and inclusive. Everyone starts somewhere; celebrate effort, not bodies.”

Change any of it in Brand. Townlight learns from every post you edit.

Reaches for
Show up · All levels · Community · First class · Coach · Progress
Never says
Best in town · Guaranteed · World-class · #1 · Bikini body · Burn off
Hashtags
#FitnessCommunity #SweatLocal #AllLevelsWelcome

For a quiet week

Never stuck for something to say.

  • This week's class schedule highlight
  • Meet a coach and why they teach
  • A member milestone (with their OK)
  • One move to try at home
  • What to expect at your first class

Dates gyms and fitness studios plan around

Ready about three weeks ahead.

  • Mar 1National Nutrition MonthA simple, general eating-well tip
  • Mar 8Clocks spring forwardTest your smoke detectors reminder
  • Jun 3Global Running DayGroup run or class
  • Jul 24International Self-Care DayA self-care service or package
  • Aug 15Back-to-school seasonBack-to-school special
  • Oct 10World Mental Health DayA gentle reminder to check in on each other

What it's careful about for gyms and fitness studios

On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.

  • No weight-loss promises, medical claims or before-and-after bodies unless the business provided them with consent.
  • Keep it inclusive: never shame bodies or food.
  • No side-by-side body comparisons and no "get rid of your…" language.

Something else?

See it with your own business.

Start the free trial with “Gym & fitness studio” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.

Start free trial Ask us a question
For gyms and fitness studios · Townlight