For home services and the trades

Be the name they find when the pipe bursts.

Seasonal tips, open appointments and the work you do, in a plainspoken voice people trust.

Start free trial See a week of posts

A week of posts

Written for home services and the trades, in your voice.

Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.

  1. Your home services & tradesExample postFacebook
    Cold snap coming? Let faucets drip overnight and open the cabinet under the sink. A little warmth keeps pipes from freezing.
    ApprovedMon · 9:00 am
  2. Your home services & tradesExample postGoogle
    Same-week appointments are open for repairs and installs. Call or book online and we'll give you a time window.
    ApprovedWed · 9:00 am
  3. Your home services & tradesExample postInstagram
    A slow drip adds up on the water bill. Most faucet fixes are quick, so give us a call before the weekend.
    ApprovedFri · 9:00 am

What matters most

Made for what home services and the trades deal with.

  1. 01

    Found on Google

    Most calls start with a search. Regular updates on your Google listing, with a Call button, keep you there when it counts.

    Google Business Profile
  2. 02

    Reviews after the job

    List the customers from this week and each gets a short thank-you from you asking for a review. Nobody's asked twice.

    Review requests
  3. 03

    The right tip for the season

    Freezing pipes, water heater checks, gutters in the fall: Autopilot writes the seasonal tip before people need it.

    Autopilot

The voice you start with

“Trustworthy, practical and plainspoken. Show the work, explain it simply, respect the customer's home.”

Change any of it in Brand. Townlight learns from every post you edit.

Reaches for
Free estimate · On time · Done right · Your home · Our crew · Service area
Never says
Best in town · Guaranteed · World-class · #1 · Cheapest · Lifetime guarantee
Hashtags
#HomeImprovement #LocalBusiness #HomeTips

For a quiet week

Never stuck for something to say.

  • A job you just finished, before and after
  • One seasonal maintenance tip
  • Meet a tech and what they're great at
  • What a visit from us looks like, step by step
  • A common problem and how to spot it early

Dates home services and the trades plan around

Ready about three weeks ahead.

  • Mar 8Clocks spring forwardTest your smoke detectors reminder
  • Jun 1National Homeownership MonthA first-time buyer tip
  • Nov 1Clocks fall backChange your detector batteries reminder

What it's careful about for home services and the trades

On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.

  • Say "licensed", "insured", "certified" or "warranty" only when the business provided it.
  • Never show a customer's address or house number.
  • Safety tips stay general: for gas, electrical or structural problems, tell people to call a professional.
  • Include the contractor license number from the business's credentials where the state requires it in ads (California does); never say "bonded" unless the business did.
  • Say "24/7" or "emergency service" only when the hours say so, and never use scare tactics.

Something else?

See it with your own business.

Start the free trial with “Home services & trades” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.

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For home services and the trades · Townlight