For pet care businesses
Every good dog deserves a post.
Openings, pet-care tips and happy clients (with their humans' OK), in a cheerful, caring voice.
A week of posts
Written for pet care businesses, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your pet careExample postInstagram
Grooming openings this Thursday and Friday: baths, trims and nail clips. Book online and we'll see your pup soon. ApprovedMon · 9:00 am - Your pet careExample postFacebook
Hot pavement tip: if it's too hot for the back of your hand, it's too hot for paws. Walk early or late this week. ApprovedWed · 9:00 am - Your pet careExample postGoogle
Daycare open house on Saturday, 10 to 12. Bring your dog, meet the team and see the play yard. ApprovedSat · 9:00 am
What matters most
Made for what pet care businesses deal with.
- 01
Openings for grooming and daycare
A gap on Thursday? Post it in a minute, in your voice, before someone else books the groomer down the road.
How it writes - 02
The days pet people love
National Dog Day, Adopt a Shelter Pet Day, the first warm weekend: each shows up three weeks ahead, ready to post.
Holidays & moments - 03
Reviews from pet parents
Happy owners are glad to leave a review when asked. A short thank-you from you does the asking.
Review requests
The voice you start with
“Joyful, gentle and pet-obsessed. The pets are the stars; owners are part of the family.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Furry friends · Good boy, good girl · Spa day · Pup · Pawsome · Book a visit
- Never says
- Best in town · Guaranteed · World-class · #1
- Hashtags
- #DogsOfInstagram #PetCare #ShopLocal
For a quiet week
Never stuck for something to say.
- A fresh groom (with the owner's OK)
- Pet of the week
- One tip for summer heat or winter paws
- Meet the person who walks the pups
- What a first visit looks like for nervous pets
Dates pet care businesses plan around
Ready about three weeks ahead.
- Apr 5EasterHoliday hours
- Apr 11National Pet DayPets of your team
- Apr 30National Adopt a Shelter Pet DayA local shelter you support
- Aug 26National Dog DayDog of the day
- Oct 29National Cat DayCat of the day
What it's careful about for pet care businesses
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Only feature a pet or owner when the business says the owner agreed.
- No veterinary advice beyond general tips; tell owners to ask their vet.
See it with your own business.
Start the free trial with “Pet care” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.