For salons and spas
Fill the empty chair before Saturday.
Last-minute openings, new services and your stylists' work, in a calm, polished voice.
A week of posts
Written for salons and spas, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your salon & spaExample postInstagram
New this month: gloss treatments for color that's lost its shine. Ask about it at your next appointment. ApprovedTue · 9:00 am - Your salon & spaExample postFacebook
Meet Priya, who does most of our color work and loves helping with a big change. Book with her online. ApprovedThu · 9:00 am - Your salon & spaExample postGoogle
Two openings this Saturday, 11:00 and 2:30. A cut, color or blowout before the weekend: book online or give us a call. ApprovedSat · 9:00 am
What matters most
Made for what salons and spas deal with.
- 01
Last-minute openings
A cancellation at 2? Say it in a sentence and the post is written in a minute, ready to share before the slot goes empty.
How it writes - 02
Showing your stylists' work
Post the finished color (with the client's OK) and credit the stylist, in your salon's voice. It never promises results.
Built on your real details - 03
Reviews that book the next client
A short thank-you after the appointment asks for a review on Google. Nobody is asked twice in 90 days.
Review requests
The voice you start with
“Welcoming, confident and a little glamorous. Celebrate the client, the craft and the transformation.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Book your spot · Fresh look · Self-care · Stylist · Treat yourself · Glow
- Never says
- Best in town · Guaranteed · World-class · #1 · Flawless · Anti-aging miracle
- Hashtags
- #SalonLife #HairGoals #SelfCare
For a quiet week
Never stuck for something to say.
- A recent transformation (with the client's OK)
- Meet a stylist and what they love doing most
- One at-home tip to keep color fresh
- Openings this week
- Behind the chair: the tools you trust
Dates salons and spas plan around
Ready about three weeks ahead.
- Apr 30National Hairstylist Appreciation DaySpotlight each stylist
- May 15Graduation seasonGraduation party orders or bookings
- Jul 24International Self-Care DayA self-care service or package
- Aug 15Back-to-school seasonBack-to-school special
What it's careful about for salons and spas
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Only show or describe a client's before-and-after when the business says the client agreed.
- Never promise results like "younger skin" or "hair growth".
- A before-and-after is the same real client, unfiltered; a disclaimer doesn't fix a misleading photo.
See it with your own business.
Start the free trial with “Salon & spa” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.