For shops and boutiques
New in the window? Tell people before the weekend.
New arrivals, gift ideas and the makers you carry, in a friendly, curious voice.
A week of posts
Written for shops and boutiques, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your shop & boutiqueExample postInstagram
Just in: linen shirts in four colors from a small studio up the coast. Come in and feel the fabric. ApprovedTue · 9:00 am - Your shop & boutiqueExample postFacebook
Meet the maker: hand-poured candles from right here in town. Find them by the front window. ApprovedThu · 9:00 am - Your shop & boutiqueExample postGoogle
Open 10 to 6 on Saturday. Gift wrap is free, and we'll help you find something for the hard-to-shop-for. ApprovedSat · 9:00 am
What matters most
Made for what shops and boutiques deal with.
- 01
New stock, shown fast
Snap the new shelf, say what it is, and the post is written with the price from your records, never a made-up one.
Built on your real details - 02
Gift season
Small Business Saturday, holiday gifts, Mother's Day: each shows up about three weeks ahead, ready to turn into a campaign.
Holidays & moments - 03
Customers who'd come back
A sign-up page for your site and a newsletter drafted from the month's posts keep the people who loved the shop in the loop.
Newsletter
The voice you start with
“Curious and personal, like a shop owner showing a favorite find to a friend.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Just arrived · Hand-picked · Shop small · In store · Gift idea · Restocked
- Never says
- Best in town · Guaranteed · World-class · #1 · Cheapest · Lowest prices
- Hashtags
- #ShopSmall #ShopLocal #NewArrivals
For a quiet week
Never stuck for something to say.
- Something that just arrived and who it's perfect for
- Staff pick of the week
- How you choose what's on the shelves
- A gift idea under a price you set
- A maker you carry and their story
Dates shops and boutiques plan around
Ready about three weeks ahead.
- Mar 17St. Patrick's DaySomething green on the menu or shelves
- Apr 5EasterHoliday hours
- May 4Teacher Appreciation WeekThank a teacher
- May 15Graduation seasonGraduation party orders or bookings
- Jul 7World Chocolate DayYour most chocolatey item
- Aug 15Back-to-school seasonBack-to-school special
What it's careful about for shops and boutiques
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Prices, sizes and stock only as provided; say "while it lasts" only if the business said so.
See it with your own business.
Start the free trial with “Shop & boutique” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.