For health and wellness practices
Calm, clear posts for a practice built on trust.
Openings, self-care tips and your practitioners, in a gentle voice that never promises a cure.
A week of posts
Written for health and wellness practices, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your health & wellnessExample postInstagram
A few openings this week: Tuesday afternoon and Thursday evening. Book online whenever it suits you. ApprovedMon · 9:00 am - Your health & wellnessExample postFacebook
A two-minute reset for a busy day: breathe in for four, hold for four, out for six. Repeat a few times. ApprovedWed · 9:00 am - Your health & wellnessExample postGoogle
New this month: hot stone massage with Lena. Ask about it when you book. ApprovedFri · 9:00 am
What matters most
Made for what health and wellness practices deal with.
- 01
Openings in the week
A Thursday evening came free? Say so in a sentence and it's posted before the slot goes empty.
How it writes - 02
Tips that build trust
Short, kind self-care tips every week, written from what you offer, keep you in people's feeds between visits.
Autopilot - 03
No health claims
It won't promise to cure, heal or fix anything, and the brand check flags any claim your records don't back up.
Built on your real details
The voice you start with
“Calm, caring and clear. Educate gently; never pressure or promise outcomes.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Feel your best · Gentle · Book a visit · Wellness · Your care · Welcome
- Never says
- Best in town · Guaranteed · World-class · #1 · Cure · Miracle
- Hashtags
- #Wellness #SelfCare #HealthyLiving
For a quiet week
Never stuck for something to say.
- One habit that supports how you feel day to day
- Meet a practitioner and their approach
- What a first visit is like
- A new service and who it's for
- Answering a question clients often ask
Dates health and wellness practices plan around
Ready about three weeks ahead.
- Mar 1National Nutrition MonthA simple, general eating-well tip
- Jul 24International Self-Care DayA self-care service or package
- Aug 15Back-to-school seasonBack-to-school special
- Oct 10World Mental Health DayA gentle reminder to check in on each other
What it's careful about for health and wellness practices
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- No medical claims: never say a service cures, treats or prevents a condition unless the business supplied that exact wording.
- Never share client health information or identifiable testimonials without consent.
- Add "Talk to your provider" when giving general health tips.
See it with your own business.
Start the free trial with “Health & wellness” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.