Google Business Profile

Be the business people find on Google.

When someone nearby searches for what you do, your Google listing is often the first thing they see. Townlight keeps it fresh with the posts you already approve, in the shape Google wants.

Start free trial And ask for reviews
Google Business Profile post
A post for Google Business Profile: it goes up as an update with an Order online button, and Google's hashtag rule is explained under the hashtags.
Screenshot of the app, with a made-up bakery

Three kinds of post

Each post in the shape Google wants.

You write one post. Townlight decides what it is on Google from what it's about, and the editor tells you before you approve it.

Offer

A special or deal linked to a promotion with dates

  • The promotion's name as the title and its dates, whole days
  • A link to redeem it online when you have a booking or order link
  • Any coupon code you wrote, like “code FALL20”

Event

An event post linked to an event that hasn't happened yet

  • The event's name and its dates and times as you set them
  • A Book button from your booking link, or Call now
  • After the day, the thank-you goes up as an update

Update

Everything else: something new, a person, behind the scenes

  • Order online for food and products, Book for services
  • Call now when there's no link, from your phone number
  • Hiring posts never get a booking button

Written for Google

Not a Facebook post pasted somewhere else.

Google shows posts differently, so Townlight writes them differently: shorter, plainer, and ending with the next step.

  • No hashtags, because Google doesn't use them
  • Up to 1,500 characters, with titles under 58
  • Your phone number isn't repeated in the text; the button does that job
  • The picture made for you, ready to download
  • Scheduled with the rest of your posts, in your time zone

  1. Step 1: Pick Google on a post

    Google sits next to Facebook and Instagram on every post, and Townlight writes it the way Google wants.

  2. Step 2: Approve and schedule

    At the time you picked, Townlight emails you. The post says whether to add it as an update, an offer or an event, and which button to give it.

  3. Step 3: Add it to your profile

    Download the picture, copy the text and add the post in your Business Profile. Posting straight to Google is coming.
Reviews
The preview of a review request to Jordan, signed by Maya, with a Leave a review button and the box that confirms they're a customer.
Screenshot of the app, with a made-up bakery and customer

Then, the reviews

Ask for reviews the same afternoon.

Paste your listing's review link once (it's under Ask for reviews in your Business Profile), and ask your customers for a review whenever you like.

See review requests

Questions

About Google

What do I need?
A Google Business Profile you manage. For now you add each post to your profile yourself: Townlight writes it, makes the picture and tells you which kind of post to choose. Posting straight to Google is coming.
I have more than one location.
Post to whichever profile the post is for. To run several locations, each with its own calendar and team, see the Pro plan.
Does it post things I haven't approved?
Never. Google posts go through the same approval and calendar as everything else.
Will I see how my posts do?
Google doesn't report numbers for single posts. Insights show your listing's daily totals from Google, next to your other accounts.

Show up where people are looking.

Start the free trial, add your business details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.

Start free trial Ask us a question
Google Business Profile · Townlight