For cafés and bakeries
The bake's out of the oven. Now tell the street.
What came out first, what's back for the season and who's behind the counter, in a cozy morning voice.
A week of posts
Written for cafés and bakeries, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your café & bakeryExample postInstagram
Fresh out of the oven: the cardamom buns are back. Small batch, so come early, or call ahead and we'll set one aside. ApprovedMon · 9:00 am - Your café & bakeryExample postFacebook
Why our sourdough takes two days: the dough rests overnight before it's baked. On the shelf by 8, baked this morning. ApprovedWed · 9:00 am - Your café & bakeryExample postGoogle
Slow Saturday: pour-overs all morning and your usual waiting. Doors open at 7. ApprovedSat · 9:00 am
What matters most
Made for what cafés and bakeries deal with.
- 01
Mornings are already full
You're up before the sun. Every Friday, Autopilot writes next week's posts from your menu and specials, and you approve them with one tap.
Autopilot - 02
Seasonal favorites
Pumpkin, cinnamon, the first strawberries, National Coffee Day: Townlight knows the season and suggests the post about three weeks ahead.
Holidays & moments - 03
Regulars who'd happily say so
The people who come in every morning are your best reviewers. A friendly thank-you email asks them for a review on Google.
Review requests
The voice you start with
“Cozy, cheerful and a little playful. Morning energy, the smell of the oven, faces you know by name.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Fresh out of the oven · Baked this morning · Your usual · Neighborhood · Small batch
- Never says
- Best in town · Guaranteed · World-class · #1 · Artisanal · Decadent
- Hashtags
- #CoffeeShop #ShopLocal #FreshBaked
For a quiet week
Never stuck for something to say.
- What came out of the oven first today
- The bake that sells out by 10am
- Meet the person behind the espresso machine
- A seasonal drink is back
- Why you start the dough the night before
Dates cafés and bakeries plan around
Ready about three weeks ahead.
- Mar 8Clocks spring forwardTest your smoke detectors reminder
- Jun 5National Donut DayDonut of the day
- Jul 7World Chocolate DayYour most chocolatey item
- Jul 19National Ice Cream DayFlavor of the week
- Sep 29National Coffee DayYour house roast and where it's from
- Nov 3National Sandwich DayYour best-seller
What it's careful about for cafés and bakeries
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Never claim a bake is allergen-free, gluten-free or vegan unless the business said so.
- "Sold out" or "limited" only when the business said so.
See it with your own business.
Start the free trial with “Café & bakery” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.