For restaurants
Tell the neighborhood what's cooking tonight.
Specials, events and the people in the kitchen, in a warm, hungry-making voice, written from your real menu.
A week of posts
Written for restaurants, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your restaurantExample postInstagram
Tuesday's special is the braised short rib, slow-cooked since this morning. Come hungry, we'll save you a table. ApprovedTue · 9:00 am - Your restaurantExample postFacebook
Thursday night on the patio: live acoustic music from 7. Bring friends and grab a table outside while the weather holds. ApprovedThu · 9:00 am - Your restaurantExample postGoogle
Sunday lunch starts at 11. The kitchen's been at it since 8, so come in hungry and stay a while. ApprovedSun · 9:00 am
What matters most
Made for what restaurants deal with.
- 01
Slow nights
A Tuesday special, a kids' night, live music on the patio: give it a sentence and a campaign turns it into a week of dated posts.
Campaigns - 02
Being found for dinner
When someone nearby searches for dinner, your Google listing is what they see. Your specials and events go there too, with a button to order or call.
Google Business Profile - 03
Reviews from your regulars
Your happiest guests rarely think to leave a review. A short thank-you email from you asks them, and nobody is asked twice.
Review requests
The voice you start with
“Warm, hungry-making and neighborly. Talk about the food, the people who make it and the regulars who love it.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Fresh · Made in-house · Neighborhood · Regulars · Tonight · Come hungry
- Never says
- Best in town · Guaranteed · World-class · #1 · Mouthwatering · Scrumptious
- Hashtags
- #EatLocal #SupportLocal #Foodie
For a quiet week
Never stuck for something to say.
- The dish your regulars order every time
- Who's in the kitchen this morning
- How a house sauce gets made
- This week's special and why the chef picked it
- A thank-you to a long-time regular (with their OK)
Dates restaurants plan around
Ready about three weeks ahead.
- Feb 9National Pizza DayYour most-ordered pie
- May 28National Burger DayYour signature burger
- Jul 19National Ice Cream DayFlavor of the week
- Aug 7International Beer DayWhat's pouring now
- Sep 29National Coffee DayYour house roast and where it's from
- Oct 4National Taco DayYour most-loved taco
What it's careful about for restaurants
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Never claim a dish is allergen-free, gluten-free or vegan unless the business said so.
- Prices, portions and hours only as provided.
- On Google, keep drinks out of the spotlight: lead with the food, the room or the event.
See it with your own business.
Start the free trial with “Restaurant” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.