Features

Everything you need to show up online. Nothing you don't.

Townlight isn't a social media dashboard with a hundred buttons. It's one helper that knows your business, writes what you'd write if you had the time, keeps your Google listing fresh, asks your customers for reviews and keeps the calendar full.

Today & Plan my week

Know what to post before you've finished your coffee.

Today greets you with one clear “Next up” idea and your week at a glance. Plan my week fills the next seven days in one go.

  • Next up ideas from what's going on: an event with no posts yet, a holiday coming up, photos you haven't used, a team member who hasn't been featured, something new or seasonal, a review worth sharing
  • A seven-day strip with scheduled posts, events and holidays
  • Ideas for slow days, made for your kind of business
  • Plan my week: a product, a person, the event or holiday or a review, a weekend post and a behind-the-scenes or tip post, approved onto the calendar in one click
Plan my week
Plan my week's five suggestions, from the apple cider donuts to Veterans Day, with an Approve plan button.
Screenshot: Plan my week for a made-up bakery

Autopilot

Next week, written every Friday.

Turn on Autopilot and Townlight plans and writes next week's posts every Friday morning, then emails you to look them over. You stay the one who says yes.

  • Five posts from your records: a product, a person, the event or holiday coming up, the weekend, and a look behind the scenes or a tip
  • A holiday is only mentioned while it's still ahead, worded for the day the post goes out
  • Posts that need something only you know, like a review to share, ask you a one-line question instead of guessing
  • One tap approves the ready posts onto the calendar, at 9 am on each day
  • Posts with a brand-check problem or an open question wait for you
  • On every plan; the posts it writes count toward your plan's posts for the month
Plan my week · Autopilot
A week Autopilot wrote: four posts waiting for approval and one question for the owner, with an Approve 4 ready posts button.
Screenshot: a week Autopilot wrote for a made-up bakery

Writing

A sentence in. Five good posts out.

Say what's happening, add a photo if you like, and pick a post type. Townlight writes five versions with a caption, a call to action and hashtags, then lets you nudge it until it sounds right.

Something new
The post writer with “Maple oat lattes are back for fall starting Monday!” typed in and a photo of the latte attached.
Screenshot: say it in a sentence, with a photo
Your post
Five versions of the latte post, Friendly, Playful, Polished, Story and Short & sweet, above its headline, caption, call to action and hashtags.
Screenshot: five versions, ready to edit

13 kinds of posts

Something new, Special or deal, Behind the scenes, Team spotlight, Customer love, Show your work, Tip or how-to, Event, Holiday or moment, News & updates, We're hiring, Community, Anything else.

Five versions, every time

Friendly, Playful, Polished, Story, and Short & sweet. Pick the one that sounds most like you.

“Make this…”

Shorter, longer, warmer, more playful, more polished, more local, more about the people, a stronger call to action, with emoji or without.

Never made up

Your real prices, your real people, your real reviews.

Posts are built from what you typed and your own records. If Townlight doesn't know something, it keeps that part general instead of guessing.

  • Business profile with hours, address and booking link
  • Products & services with prices and highlights
  • Team profiles with roles, specialties and fun facts
  • Customer love posts quote a review word for word
  • A brand check on every post: voice, words to avoid, hashtags, length, logo, business name, and numbers or claims your records don't support
  • Some problems fixed for you automatically
Fact ledger
The fact ledger for the latte post: the verified facts from the brief and the bakery's records, what was seen in the photo, and nothing missing.
Brand check
The brand check at 100%: business name, terminology, words to avoid, unsupported claims, voice, spelling, hashtags, length, logo and brand colors all passed.

Screenshots of the app, with a made-up bakery

Campaigns & holidays

The big moments, planned for you.

From Growth

Campaigns

An event, a promotion, a launch or a two-week hiring push. Every post is written and dated at 9 am on its day, plus video and Reel ideas, a story sequence and an email to your list.

See the campaign builder

Holidays & moments

57 holidays, observances and seasons, suggested about three weeks ahead and filtered to your kind of business. One click turns one into a special.

  • Mother's Day
  • Small Business Saturday
  • Halloween
  • First day of spring
  • National Coffee Day
  • Teacher Appreciation Week
  • Back-to-school season
  • Giving Tuesday

Designs

Your look, laid out a new way each time.

Pick one of six looks, or describe your own style (or show it a few posts you like) and Townlight makes a look just for you. Every post is set in your logo, colors and fonts, with a layout that changes from one post to the next, so your feed looks designed rather than stamped from one template. Want something different on a post? Say it in your own words.

One post, six looks

  • Warm

    A soft serif, handwritten notes and cream paper. Homemade and neighborly.

  • Clean

    A modern sans, plenty of white space and the photo up front. Calm and current.

  • Bold

    Tall, loud capitals and big blocks of color. Made to stop the scroll.

  • Editorial

    A classic magazine serif with fine rules and cover lines. Confident and considered.

  • Playful

    Round, friendly letters, stickers and bright color. Fun without trying too hard.

  • Elegant

    A fine serif, wide-spaced capitals and quiet color. Polished and unhurried.

Every kind of post

  • New Arrival

    Something new on the shelf or the menu, with its price.

  • Special Offer

    A sale or a deal, and the dates it runs.

  • Photo Story

    A moment from your day, behind the counter or out on a job.

  • Team Spotlight

    Someone on your team, their role and a line about them.

  • Review

    A customer's words, exactly as they wrote them.

  • Before & After

    Two photos that show the difference you make.

  • Tip Card

    A helpful tip from what you know best.

  • Event

    What's on, when and where.

  • Announcement

    News: new hours, a holiday, a milestone.

  • Hiring

    A job opening, the role and how to apply.

  • Community

    A thank-you to your neighbors or a local shout-out.

  • Any shape

    Landscape and portrait from the same post.

Real post designs, made-up bakery. The review shown is an example.

Calendar & publishing

Approve it once. Post it in a minute.

A calendar you can drag

Every post, event and holiday in one place. Drag a post to a new day to reschedule it.

Approvals that fit a small team

Team members send in photos and ideas for free. Owners and managers approve before anything goes out.

Ready when it's time

At the time you picked, in your time zone, Townlight emails you. Download the picture, copy the caption and post it on Facebook, Instagram or your Google Business Profile, then tap “I posted it”. Posting straight to each platform is coming.

Photo library

Keep your photos and videos in one place. Townlight notices the good ones you haven't used yet.

Insights and a health score

See what you've posted, which kinds and which days, with a marketing health score and a plain-language tip on what to try next. Reach and likes join in with direct posting.

More than one business

One login can run several businesses, each with its own brand, team and calendar. Several locations under one business start on Pro.

Google & reviews

Get found on Google, and get picked.

Your Google listing and your reviews are often the first things a nearby customer sees. Townlight posts to one and helps you earn the other.

Google Business Profile

  • Written the way Google wants, ready to paste into your profile
  • It tells you whether to post an offer, an event or an update, with which dates
  • A Book or Order online button from your booking link, or Call now from your phone number
  • Hashtags left out and every post kept within Google's limits, with the picture ready
Google Business Profile post
A post for Google Business Profile: it goes up as an update with an Order online button, and Google's hashtag rule is explained under the hashtags.
Screenshot of the app, with a made-up bakery

Review requests

  • Paste your customers, one per line, and each gets a short thank-you from your business
  • A button to your review page: paste your Google review link once
  • Everyone gets the same message and nothing is offered in return, the way Google asks
  • Nobody asked twice in 90 days, and a “Don't ask me again” link in every email
  • See who opened your review page from the email
Reviews
The preview of a review request to Jordan, signed by Maya, with a Leave a review button and the box that confirms they're a customer.
Screenshot of the app, with a made-up bakery and customer

Beyond social

Newsletter, ads and a helper to ask.

From Growth

Newsletter to your own list

A sign-up page for your website, a newsletter drafted from your recent posts, events and specials, and one-click unsubscribe for every reader.
From Growth

Ad copy

Ready-to-use ad text for Google, Meta and LinkedIn, kept within each platform's limits and downloadable as files.

Teach Townlight

Add your menu, FAQs, your story or pages from your website, so posts get the details right. It treats them as reference, never as instructions.

Ask Townlight

A chat helper that knows your business. Ask what to post this week, or how to do something in the app.
Ask Townlight
Ask Townlight answering “What should I post for Halloween?” with four ideas from the bakery's own calendar.
Screenshot of the app, with a made-up bakery

Writes with Claude, by Anthropic. Running Townlight yourself without an AI key? A built-in demo writer still works, so you can try everything first.

See it with your own business.

Start the free trial, add your business details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.

Features · Townlight