For bars, breweries and wineries
A new tap, trivia night and a full room.
New pours, events and the people behind the bar, in a relaxed voice that fits your crowd and the rules about drinks.
A week of posts
Written for bars, breweries and wineries, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your bar, brewery & wineryExample postInstagram
New on tap: our hazy pale, brewed right behind the bar. Pull up a stool and ask for a taster first. ApprovedWed · 9:00 am - Your bar, brewery & wineryExample postFacebook
Trivia is back, Thursdays at 8. Teams of up to six, bragging rights for the winners. Please drink responsibly. ApprovedThu · 9:00 am - Your bar, brewery & wineryExample postGoogle
Open from 3 on Saturday with the kitchen going till 10. Come for dinner, stay for the second round. ApprovedSat · 9:00 am
What matters most
Made for what bars, breweries and wineries deal with.
- 01
Events people hear about
Trivia, live music, a release party: a campaign turns one event into a run of posts, from save-the-date to the night itself.
Campaigns - 02
What's on tap this week
New pours, seasonal releases and the kitchen's specials, written every Friday from your own list, ready for you to approve.
Autopilot - 03
Responsible by default
No drinking games, nothing aimed at anyone under 21 and no promises it can't keep. On Google, the food and the room lead.
How it writes
The voice you start with
“Friendly and social, proud of what's in the glass, never pushy about drinking.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- On tap · Taproom · Small batch · Live music · Trivia night · Raise a glass
- Never says
- Best in town · Guaranteed · World-class · #1 · Get wasted · Bottomless
- Hashtags
- #CraftBeer #DrinkLocal #Taproom
For a quiet week
Never stuck for something to say.
- What's new on tap and how it tastes
- Behind the brewhouse on brew day
- This week's live music or trivia
- Meet the bartender everyone asks for
- Food pairing for this week's pour
Dates bars, breweries and wineries plan around
Ready about three weeks ahead.
- Feb 22National Margarita DayThe house margarita and what's in it
- Mar 17St. Patrick's DaySomething green on the menu or shelves
- Apr 5EasterHoliday hours
- May 25National Wine DayA bottle you love right now
- May 28National Burger DayYour signature burger
- Aug 7International Beer DayWhat's pouring now
What it's careful about for bars, breweries and wineries
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Never encourage excessive or rapid drinking, drinking games or drinking and driving.
- Never appeal to or show anyone who looks under 21; add "21+" to event posts when the business serves alcohol.
- Drink deals only as provided, and follow local alcohol advertising rules.
- On Google, alcohol can't be the focus of a post: lead with the food, the space or the event.
See it with your own business.
Start the free trial with “Bar, brewery & winery” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.