For barbershops
Walk-ins welcome. Now everyone knows it.
Today's wait, new barbers and fresh cuts, in a straight-talking voice.
A week of posts
Written for barbershops, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your barbershopExample postInstagram
Walk-ins welcome all day. Short wait right now, and chairs are open till 6. ApprovedMon · 9:00 am - Your barbershopExample postFacebook
Say hi to Marcus, our newest barber: fades, beard work and a hot-towel finish. Book him or just walk in. ApprovedWed · 9:00 am - Your barbershopExample postGoogle
Back-to-school cuts this week, so get the kids in before Monday. Open till 6 tonight and 9 to 4 on Saturday. ApprovedFri · 9:00 am
What matters most
Made for what barbershops deal with.
- 01
Today's wait
Short wait this morning? Say it in a sentence before the lunch rush and it's posted in a minute.
How it writes - 02
The right hours on Google
Holiday hours and Saturday changes go straight to your Google listing, so nobody walks up to a locked door.
Google Business Profile - 03
Reviews from the regulars
The guys who've sat in your chair for years will leave a review if someone asks. Townlight asks for you.
Review requests
The voice you start with
“Relaxed, confident and community-minded. The chair, the conversation and a sharp finish.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Fresh cut · Fade · Walk-ins · Book your chair · Lineup · The shop
- Never says
- Best in town · Guaranteed · World-class · #1
- Hashtags
- #Barbershop #FreshCut #BarberLife
For a quiet week
Never stuck for something to say.
- Fresh cut of the week (with the client's OK)
- Meet the barber and their signature cut
- Walk-in hours this week
- How to keep a fade sharp between visits
- The regular who's been coming for years
Dates barbershops plan around
Ready about three weeks ahead.
- Apr 30National Hairstylist Appreciation DaySpotlight each stylist
- May 15Graduation seasonGraduation party orders or bookings
- Jul 24International Self-Care DayA self-care service or package
- Aug 15Back-to-school seasonBack-to-school special
What it's careful about for barbershops
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Only show a client's cut when the business says the client agreed.
See it with your own business.
Start the free trial with “Barbershop” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.