For real estate agents
New listing, open house, sold. Posted the same day.
Listings, open houses and neighborhood know-how, in a knowledgeable voice that stays fair-housing safe.
A week of posts
Written for real estate agents, in your voice.
Each one starts as a sentence or two from you. Townlight adds the details from your own records and keeps to the rules your kind of business needs. These are examples; yours come from your real details.
- Your real estateExample postInstagram
Just listed: a sunny three-bedroom near the park with a big kitchen and a fenced yard. Photos and details at the link. ApprovedThu · 9:00 am - Your real estateExample postFacebook
Open house Saturday, 1 to 3. Come see the kitchen, the light and the backyard. No appointment needed. ApprovedSat · 9:00 am - Your real estateExample postGoogle
Selling this spring? Start with small fixes: fresh paint, bright bulbs and clear counters make a big difference in photos. ApprovedMon · 9:00 am
What matters most
Made for what real estate agents deal with.
- 01
Open houses that get seen
One open house becomes a run of posts: the new listing, the weekend reminder and the day itself.
Campaigns - 02
Staying in touch
A monthly newsletter drafted from your listings and posts keeps past clients and neighbors thinking of you.
Newsletter - 03
Fair-housing safe
It describes the home, never who should live there, and never invents square footage, prices or features.
Built on your real details
The voice you start with
“Knowledgeable, upbeat and local. Show the place and the neighborhood; be precise with facts.”
Change any of it in Brand. Townlight learns from every post you edit.
- Reaches for
- Just listed · Open house · Under contract · Neighborhood · Let's talk · Your next home
- Never says
- Best in town · Guaranteed · World-class · #1 · Perfect for families · Exclusive neighborhood
- Hashtags
- #RealEstate #JustListed #HomeSweetHome
For a quiet week
Never stuck for something to say.
- A new listing's best feature
- This weekend's open house
- A local spot buyers ask about
- One tip for first-time buyers
- A closing celebration (with the clients' OK)
Dates real estate agents plan around
Ready about three weeks ahead.
- Jun 1National Homeownership MonthA first-time buyer tip
What it's careful about for real estate agents
On top of the rule for everyone: never invent a price, a review or a claim your records don't back up.
- Follow fair housing rules: describe the property and amenities, never who should live there (family status, religion, race, disability, age, sex or national origin).
- Prices, square footage, rooms and dates only as provided; include the brokerage name if the business supplied it.
- No investment or mortgage-rate promises.
See it with your own business.
Start the free trial with “Real estate” already picked, add your details and a few photos, and see your first week of posts the same afternoon. Nothing goes out until you say yes.